Fiat MindSnacks: A Social Highway Service
A wireless Fiat community-building concept shaped as a highway service that allow drivers to
interconnect. The concept introduces new distributed touchpoints between customers and Fiat as a way of
radically innovating the brand-experience. The aim was to inspire the
chief designers, researchers and management at Centro Stile
The assignment was mediated by the Dutch design platform YDI and carried out in Amsterdam and Torino.
Nominated for the Young Designers & Industry Award 2001.
Client: Fiat Auto - Centro Stile, Torino, 2001.